URL
Paul Rand, one of the most influential graphic designers of our time. He started of by self teaching himself, learning from magazines, and taking night classes at different institutes (Heller, 1999, pg). His work has influenced corporate designs, book design, magazines design, poster design, and graphic design overall (Eskilson, 2007, 240). Rand was known for his modern approach to design and Swiss style (Eskilson, 2007, 240).
Paul Rand was famous for his logo designs and logo language that he has interpreted. According to Rand for the logo to work effectively it should be memorable, clear, distinctive, makes a statement, provides the joy of discovery and the pleasure of participating (Paul Rand, 111). In addition to that he also said that whether the logo will work or not depends on how big the company is, how exposed the logo is and how well it's used (Paul Rand, 111).
URL
The IBM logo was one his most famous logotype that he designed by the 1960's and went into further modification throughout the years (Paul Rand, 1999, 154). Rand based the logo on only on serif 3 letter typeface in which at the beginning it was only the type itself and then later on broken down into 13 line and then 8 line logo of the same type ( Paul Rand, 121). Rand added split the logo into lines to make the logo lighter in the visual sense and more applicable on different mediums (eskilson, 2007, 326). The IBM logo does not explain the business it incorporates except for the viewer reads into it but yet when the viewer see's the logo they immediately associate it with computer company (Paul Rand, 80).
Rand also created numerous posters for the same company IBM advertising inside events, motivational posters, advertising the company itself etc… (Paul Rand, 1999, 157). One of his most memorable posters was the phonetic-visual key I (eye) B (bee) M (for the letter m); This poster was an announcement for an in house event that occurred in 1981( Paul Rand, 1999, 157).
Bibliography:-
Eskilson, S. (2007). Graphic Design A New History. North America: Yale University Press.
(Eskilson, 2007, 240)
Heller, S. (1999). Paul Rand. New York: Phaidon Press.
(Heller, 1999, pg)
Rand, P. (1996). From Lascaux to Brooklyn. New Haven & London: Yale University.
(Rand, 1996, pg)
Rand, P. (1993). Design Form and Chaos. New Haven & London: Yale University.
